The avatars roaming many online virtual communities may be cartoonish and their activities inconsequential, but the recent sale of Club Penguin to Disney for 0 million (with 0 million in earn out) demonstrates that the business of casual immersive worlds, or virtual hangouts, is not entirely child’s play.
Virtual hangouts are where people can engage each other using imaginary characters in imaginary environments.
The concept is simple; if you liked the experience then you can choose to save the character you made (which also saves any progress such as purchased items and coins earned).
Saving will require a registration - which you should do if you enjoyed it. Creating your own character is as simple as clicking on the wardrobe panel and selecting all the basic features from hair style to shoes.
But the popularity of these games has been affected to a certain extent by the rise in social media.
Social networking sites such as Twitter, Facebook, Linked In and Foursquare have captured people’s attention.
This has had an effect on virtual world usage in that the numbers of online players has dropped.
But for those who truly want to get a feel of something new; nothing is better than joining one of the many free virtual worlds online.Some commentators even believe that the type of experience provided by these destinations could very well become integral to the forthcoming Web 3.0 era.The newly released Multi Verse platform, which is designed for the creation of online 3D worlds, certainly anticipates a future in which developers demand the tools necessary to build niche virtual communities because such communities have gone mainstream.Currently, virtual hangouts differentiate themselves by targeting particular audiences and providing certain types of immersive experiences.Destinations such as Club Penguin and Barbie Girls cater to children and pre-teenagers with their simple user interfaces, basic games, and cartoon graphics.There are certain virtual worlds which are more popular with adults than others.